The digital era has changed the way that consumers connect with businesses, which marketingstuff.net/le-marketing-numerique makes it an extremely competitive marketplace. The ability to monitor the user’s data helps marketers build brand awareness, increase sales and increase traffic to websites via social media marketing (SMM) which is a type of direct marketing based on interactions between customers and the business. This is the place where businesses can humanize their personas so that customers can connect with.

Article by Emily C.

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